Warner Home Video deal for Zoo
ENTERTAINMENT software provider ZOO has agreed to supply Warner Home Video International with a new product.
Sheffield-based ZOO will provide the subsidiary of US film giant Warner Bros Entertainment with an automated style-guide production system for home entertainment products.
ZOO chief executive Stuart Green said: “In the past, style-guides – those all important standard, style and format-setting documents for product packaging and marketing campaigns – have been created manually.
“Now with our new automated system, these documents can be produced more quickly and easily, saving time and cost and providing greater centralised control.”
The company says the new product will help entertainment companies anywhere in the world to improve their operating efficiencies.
The system also has applications in other markets where consistency of branding across multiple language versions is important, such as consumer products, videogames and publishing.
