KC ticks the right boxes for SMSR

KC CONTACT Centres has won a five year, £1.3m, contract to carry out surveys for market research specialists SMSR.

The contract will see KC Contact Centres conduct around 50,000 telephone research interviews for SMSR clients each year. 

Hull-based KC Contact Centres provides outsourced customer service, sales, research and directory enquiries services to a range of public and private sector clients including BT, MFI, and Hull City Council.

Established in 1991, SMSR specialises in conducting social research for public sector organisations including councils, police forces and Primary Care Trusts. 

Darren Hornby, project director at SMSR, said: “We’ve been very successful in winning new clients in recent years and this has led to a significant increase in the amount of telephone-based market research we do.

“We felt the time was right to outsource this aspect of our operations to a specialist partner who can deliver all the benefits of best practice contact centre services, allowing us to focus on what we do best, which is delivering top-quality social and market research that meets our clients’ needs.”
 
Tony Jopling, head of KC Contact Centres, said: “This is an important contract for us. SMSR are well-respected experts in their field and we hope that our partnership with them will lead to us winning more work from market research companies so that we’re able to grow our business and recruit even more local people.”