Ex-Poulters MD McCall back with Banana Kick

TWO former directors of Poulters, Gary McCall and Nick Goring, have launched their own marketing agency.

Banana Kick opens its doors for business today in Leeds and will specialise in the sports and leisure sectors.

Mr McCall departed from Leeds-based advertising and creative agency Poulters in February a few months before it was closed down in June by its parent company Bezier with 42 people made redundant.

Mr McCall said:  “We created Banana Kick in response to the pressure on consumer spending in sports and leisure, and the recognition that companies operating in that market are increasingly looking for more creative ways to attract and keep customers.

“Over the years Nick and I have worked on some of the biggest sport and leisure brands in the UK, and as a result we believe that Banana Kick’s offering is unique in its sector – cutting edge campaigns that are as creative as they are commercial.

“We’re committed to making sure that every piece of work delivers benefits to our clients’ bottom lines.”

As managing director and client services director, the pair worked together at Poulters, one of the oldest and best known creative agencies outside London, for more than 10 years. 

Throughout their careers, both have developed almost unparalleled amounts of experience in the sports and leisure sectors, having worked on major national campaigns for clients that included Manchester United, Spirit Group, William Hill, Meadowhall, Pepsi and Sport England.  The new agency will be based in Leeds, but will service clients across the UK.