Media Buzz: Limehouse add zest to Yorkshire brew; National Trust contract for Principles Agency

TAYLORS of Harrogate has called on agency Limehouse to help them announce the new partnership between Yorkshire Tea, Michael Vaughan and English cricket.

Yorkshire Tea has entered a three year deal that sees it featured as the official brew of the England cricket team with the Harrogate-based brand forming an integral part of the ECB’s marketing activity.

Limehouse was tasked with producing a short piece of film on Michael announcing his role as brand ambassador and Yorkshire Tea’s role as official sponsor and England cricket team brew. 

The team at Leeds and Halifax-based Limehouse also filmed behind the scenes on location for the TV commercial.

Nick Howard, founder and managing director of Limehouse added: “Working with Taylors of Harrogate allows us the opportunity to really show our creativity and we are absolutely delighted to have been a part of this latest Yorkshire Tea campaign which underlines the key features of the brand and moves it from regional to national favourite.”

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PRINCIPLES Agency is working alongside the National Trust in Yorkshire and the North East to help support its marketing activity this year.

The agency is supporting all creative, print, advertising, digital and social media channels, including Facebook, for the charity’s 2013 campaign.

The campaign will focus on seasonal highlights such as Easter trails, woodland walks and summer holidays, as well as showcasing outdoor activities such as climbing, geocaching or cycling.

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ONLINE marketing agency Fusion Unlimited has won an SEO brief from fast growing promotional items supplier Stay Sourced.

Fusion Unlimited, based in Leeds, completed a full SEO audit ahead of implementing onsite improvements and developing an ongoing keyword targeting strategy.

Managing director Mark Curtis said: “Stay Sourced is a great brand with an impressive client list. Online is a key channel for them and we took care to ensure their search strategy built their brand online and drove sales as a result.”