Boux Avenue set for next Yorkshire launch

BOUTIQUE lingerie brand Boux Avenue is launching its eighteenth store at White Rose Shopping Centre in Leeds next week.

The brand was launched in 2011 by entrepreneur Theo Paphitis and offers lingerie, swimwear, nightwear and accessories.

Complimentary professional bra fittings will be offered in store while lingerie will be displayed in drawers according to size.

Other features include a discreet intercom concierge system and three different light settings in the fitting rooms.

Mr Paphitis said: “April sees Boux Avenue celebrate its second successful trading year. I am excited to announce our first opening of 2013 is at the White Rose Shopping Centre, Leeds.

“Leeds is a fantastic city and we feel the perfect home for our next Boux Avenue store.”

Boux Avenue stores are also located in Sheffield and Hull.

The Leeds store will open on April 23.