Media Buzz: Turn Key; Totality GCS; Brand8

LEEDS Community Foundation is launching a new brand ‘Leeds at heart’ and inviting more individuals and businesses to get involved in its work, thanks to a collaboration with marketing specialist Turn Key.

Leeds Community Foundation is the largest independent grantmaker in the city, addressing the needs of people living in disadvantaged circumstances. The organisation connects those who have achieved success and want to give something back.

Turn Key was selected to deliver an integrated campaign beginning with the re-brand and rolling out across a new website and marketing material.

Turn Key developed the new brand identity featuring a logo of a heart within a halo with the strapline of “Leeds at heart” to celebrate the organisation’s commitment to the city.

Sally-Anne Greenfield, CEO of Leeds Community Foundation, said: “We needed to update our brand identity, which had been in use since we were founded nine years ago and we have developed considerably since then. We work with so many committed people who care passionately about the city, so we wanted our new brand to reflect and celebrate this. The next step is for us to use the new brand to ask other people who love the city to get involved and connect with local communities who desperately need their support.”

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LEEDS-based design agency Totality GCS has won a major pre-sales project with supermarket chain Morrisons.

The team has been tasked with producing around 4000 full working, pre-sale, final product packaging mock-ups for Morrisons this year.

Chris Turpin, MD of Totality GCS, said: “We’ve built a strong working relationship with Morrisons over the past ten years, working across all tiers of design production and we are thrilled to take on the pre-sales packaging process. By replicating the exact structural format of the pack, the correct material and desired finish, any issues are raised before the costly print production.

“Our breadth of knowledge and wealth of experience in colour and print skills will be put to use when creating the packaging mock ups for pre-sale models for Morrisons’ basic, core and premium brands.”

The agency also announced it has taken on two new creatives as it continues to grow to meet increased demand from major national brands.

The company, which has grown year on year and is on target for 20% growth this year, has appointed Tim Longthorn, a specialist in corporate identity and design for print with ten years’ industry experience and Ben Lambe, graphic design student from Staffordshire University.

The pair will join the Totality GCS team across a growing portfolio of corporate identity, packaging, literature, point of sale and direct mail business for clients including Unilever, PZ Cussons, Reckitt Benckiser, Symington’s, Redcats, Golden Wonder, Nando’s and Gourmet Burger Kitchen.

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BRAND8 PR has been appointed to handle an international public relations campaign for TOMRA Sorting Food, a global food sorting system business with its main facilities in Belgium, the United States, Ireland, China and Japan.

The company designs and manufactures high-performance optical sorters, graders, peeling and process analytics systems for meat, nuts and seeds, dried fruit, seafood, potato products, fruit and vegetables. The machines ensure an optimal quality and yield, resulting in effective use of resources.

More than 6,500 TOMRA Sorting Food systems are installed at food growers, packers and processers worldwide. The company has eight international test and demonstration centres where customers can trial systems before purchasing. All solutions are bespoke to each customer’s specific needs.

Brand8 PR has been tasked with raising awareness of TOMRA Sorting Food’s technical capability, solutions, product innovations and global service offer across different market segments, whilst also promoting business successes such as new contract wins.