Online retailer set for monster growth

FAST-growing online retail business, Monster Group UK, is planning to create 50 new jobs over the next five years after acquiring new premises.

The company, founded by former chemist Rana Harvey, has purchased a 19,000 sq ft facility in Sheriff Hutton, five times  larger than  its  existing  site, and will relocate in early March.

HSBC’s  North  Yorkshire Commercial Centre has supported the move through a six  figure  finance  package in a deal led by International commercial manager Tom Sikora.

The  company expects the move to help drive its growth plans, which include increasing  turnover  from £2.5m to £12.5m within five years.

It also plans to increase employee numbers from 16 to approximately 65 over the same period.

Monster Group was founded by Harvey – a chemist who had previously worked for the  Dionex  Corporation – in 2007, after she attempted to buy a mannequin to display clothes she wished to sell, but could only find expensive or poorly constructed versions. She began sourcing mannequins from Europe and the Far East and launched Monster Retail, which now also includes shop fixtures and fittings.

She  has  developed the business over the past seven years and the Monster Group UK  now encompasses five divisions: Monster Retail; Monster Racking, supplying  warehouse,  garage  and  van shelving; Monster Doodle, providing graphic  equipment  to  the signage industry under her own exclusive PixMax brand,  and  Monster  Chef,  which  specialises  in commercial and domestic kitchen equipment, including its own kuKoo brand.

In  addition  to  the  domestic  market,  Monster  Group UK distributes its products  overseas,  particularly  to  mainland  Europe through its Monster Racking brand. It is targeting growth in the US and will start accepting US Dollar payments  for  Monster Doodle products, as well as commencing sales via Amazon’s international sites.

Managing  director,  Rana  Harvey, said: “We have an exciting growth plan for the business and the increased capacity our new site offers is key to that. Our growth  has never been constrained by demand, it’s been constrained by our warehousing capacity.

“I  like  to spot opportunities for new markets and I envisage Monster  launching  one  or  two  different  brands a year, focusing on new sectors.  We have concentrated on establishing a robust infrastructure for the  business,  which  means it is now easily scalable. We are very good at focusing  on entry level products that offer value for money and that will continue to be our strategy.”

Andy Follington, HSBC Area commercial director for North Yorkshire, added: “Rana is a young entrepreneur who has the drive and tenacity to succeed. She  is always looking  at  ways  to  develop  and progress her business, adopting  the latest  online  marketing  techniques  to grow sales. We are pleased  to  have  supported this move, which marks an exciting step in the development of Monster Group UK.”

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