Creative: Boutique; IDHL; Ayup
CONVENIENCE retailer Costcutter has appointed Leeds-based media agency Boutique to handle its media strategy.
Director of Boutique, Simon Bollon, said: “This is a brilliant win for us; a client that saw the value in our ‘think and do better’ proposition. Our approach is around matching products with audience and utilising the most pertinent media in a new and creative manner.
“We will be also be playing a fundamental role in the gradual integration with digital. The cultural fit between the businesses was evident from the outset, and we’re confident we will be integral to an exciting growth period for Costcutter Supermarkets Group.”
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DIGITAL agency IDHL Group, which comprises WMG, Ingenuity Digital and NetConstruct, has made a key appointment to strengthen its marketing and communications strategies as it prepares for the next phase of growth.
Andy Watson joins as head of group marketing and will be responsible for developing and delivering strategic marketing plans for the three companies, ensuring an integrated approach and focusing on the synergies between WMG, Ingenuity Digital and NetConstruct.
With 15 years’ marketing experience, he has held positions within FMCG, insurance, accountancy, property development and technology sectors, joining IDHL Group from the specialist research and business consultancy firm, Futuresource Consulting where he was responsible for all aspects of the company’s marketing mix.
“We are delighted to welcome Andy to our team as we gear up for future developments,” says Dennis Engel, group CEO. “Andy’s appointment allows us to maintain the significant momentum that we have gathered in recent years and his position within the group reflects our desire to surpass our already enviable position within the industry.”
IDHL Group has offices in Harrogate, Wetherby and London.
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MANCHESTER PRIDE has appointed Hebden Bridge-based agency Ayup Digital as its new digital partner.
The agency has been tasked with improving the organisation’s online presence and developing the user experience culminating in the re-development of the main website.
Ayup has already launched a website to support Superbia, Pride’s annual programme of culture.
Mike Stephens, head of digital at Ayup, said: “We are really thrilled to help such a great and important organisation improve their digital presence. We’re excited to get started on the project and we are looking forward to working with Pride over the course of this year and beyond.”
