Yorkshire Bank become headline sponsors of Tour de Yorkshire

YORKSHIRE BANK has been announced as the first sponsor of the Tour de Yorkshire in a three-year deal.

It has secured exclusive rights of the three day race’s sprinter’s jersey.

Yorkshire Bank has previously invested in creating a network of refurbished bikes that are available on loan through bike libraries across Yorkshire.

Helen Page, customer experience, products and marketing director at Yorkshire Bank, said: “We’re proud to support cycling in Yorkshire at all levels, from children borrowing library bikes to welcoming professional riders to the county.

“This sponsorship is a natural extension to our existing commitment and I hope this exciting race will inspire more riders of all ages and abilities to enjoy the benefits of cycling.”

The race, intended to become the flagship cycling event in 2015 will have four jerseys amongst which there will be one for sprinters, King of the Mountains and overall classification.

Sprint points across the three-day race will accumulate on a daily and overall basis, with the rider with most points being awarded the Yorkshire Bank jersey.

Gary Verity, chief executive of Welcome to Yorkshire, said “Yorkshire Bank is a perfect fit for our race and we’re delighted to have them on board.

“It’s apt that the sprinters jersey is the first we are announcing, and in the following weeks more sponsors will be unveiled although there are still opportunities for businesses to get involved with the race.”