Creative: Trinity McQueen, Search Laboratory, Hatch Communications

LEEDS-based market research agency Trinity McQueen, which recently rebranded as part of a management buy out from the Brass Agency, has enjoyed another year of growth.

Financial results released for the year ending September 2014 show turnover of £3.98m, a 17% increase on 2013.

This follows a 39% increase in turnover from 2012 to 2013 – a figure which placed the agency 3rd in the Market Research Society (MRS) League Table of the fastest growing UK agencies.

As part of the expansion, the agency has recently moved its Leeds head office into brand new premises in Victoria Wharf in the City Centre, and has doubled their workforce in two years.

Robin Horsfield, joint managing director said “We are excited to be part of an evolving and vibrant market research sector and believe in our winning formula of combining sector expertise with the latest technology and creativity to deliver impact for clients”.

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Search Laboratory has been appointed by stationary supplier Viking, part of the Office Depot, to provide search engine marketing in both the UK and Ireland.

Viking chose Search Laboratory for its innovative results-driven approach to content marketing and PR for SEO, technical expertise, and commercial understanding of Viking’s business and market.

The appointment comes following Search Laboratory being shortlisted for the European Search Awards in three separate categories, including Best Use of PR in a Search Campaign.

Ruud Linders, SEO marketing manager Europe at Office Depot Europe, said: “Search Laboratory approached us with a sophisticated and creative plan to enhance our online visibility and generate greater online traffic. We are highly confident in the agency’s abilities to deliver on our ambitious targets and we look forward to the execution of a successful campaign.”

Chris Woolford, who will lead the campaign as account director at Search Laboratory, said: “We are proud to be working with Viking. The company is a major player in the office supplies market and our approach will provide significant online cut-through to ensure they stand out in a competitive marketplace.”

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AgencyThe Brand Nursery has appointed Hatch Communications to undertake a PR awareness drive.

The Leeds based PR agency will support the consultancy’s ongoing new business activity with press office and integrated campaigns, leveraging the business’s wealth of expertise, as well as raising awareness of its extensive portfolio of strategic and creative work.

Founded in 2006, The Brand Nursery specialises in brand insight, strategy, and design, supporting their client roster of brands both in the UK, United States and further afield. With experience covering a multitude of sectors, including corporate, FMCG, transportation and retail, the consultancy is well positioned to discuss industry issues and the challenges that businesses and brands are facing.

Chris Blythe, director at The Brand Nursery said: “We’re continuing to grow as a company and with our extensive experience, we believe it’s the right time for Hatch to come on board and assist with our PR activity”

James Hickman, director at Hatch Communications, said: “We’re delighted to be working alongside The Brand Nursery.

“With such a prestigious and diverse portfolio of work, the team are chomping at the bit to get going, plus it’s always a bonus to be working alongside another successful Yorkshire-based company!”

 

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