LEEDS marketing agency Home has won a major contract with e-gaming firm bwin to produce a European-wide TV and integrated campaign.
The success followed a three-stage, six-way pitch against a host of European agencies and will see Home promote the online gaming company across the continent.
A TV commercial will feature players from bwin-sponsored clubs Real Madrid and Juventus and it will air in markets including France, Germany, Italy and Spain from next month.
Nick Jackson, director at Home, said: “Our creative and planning teams have been working on a concept that captures the next-level anticipation, thrill and excitement of football fans who have immersed themselves within the games by betting with bwin.”
Derren Maggs, marketing director at bwin, said: “Home truly understands the betting market, football, our current positioning and share our vision of where we want to be. Their fantastic and fresh ideas highlighted our ambition to be the leading football betting brand.”
Home employs 185 people across its four offices – Leeds, London, Gibraltar and Sydney – and has annual revenues of nearly £30m.
