Leisure group snaps up beachside holiday park

A SHEFFIELD leisure group has acquired a holiday park company, Stevensons Golden Sands.

Following the acquisition, Laver Leisure now has 12 parks accommodating more than 1,800 holiday homes in and around the Skegness area.

Stevensons Golden Sands’ main asset is the Golden Sands holiday home park at Ingoldmells in Lincolnshire, and its owners want to move on from the business.

The beachside leisure park, launched in the 1950s, can accommodate more than 400 holidaymakers, and is next to another Laver-owned property, The Wolds.

Laver Leisure is a member of the Arnold Laver Group of Companies which is a 95 year-old company. Laver itself was established in 1960 at Sealands on the Lincolnshire coast.

The company can trace its roots back to 1920, when First World War veteran Arnold Laver used his savings to establish a timber merchants in Sheffield.

In their latest available accounts, the Arnold Laver group posted improved results on last year, with revenues up 9% to £105.9m.

Pre-tax profits increased by 32% to almost £4m.

Mark Bower of Laver Leisure said: “The family has always strived to provide holidaymakers with the best possible experience with a quality offer alongside the fantastic Ingoldmells beach. When the opportunity to purchase arose, it was obvious that Golden Sands was an excellent fit for Laver Leisure.

“The Golden Sands staff will be joining Laver Leisure and we very much welcome them into our family business as well.”

Simon Stevensons from Stevensons Golden Sands said: “We’re immensely proud of what Golden Sands has offered holidaymakers over several generations. However, now is the time for the family to move on. In Laver Leisure we have a respected purchaser who will take the park forward for future generations.”