Sparkling partnership for Swarovski with opening of boutique

Recent runways have showcased the key trends set to inspire fine, diamond jewellery collections. Get a heads-up on your 3 must-have sparkling accessories for SS16, just as a new jewellers launches in North Yorkshire.

Statement Drop Earrings

Earrings continue to drive jewellery trends, and with this season’s statement drops it will be hard to miss them! Oversized chandelier styles are perfect for formal occasions. To add just enough edginess to your everyday go-to ensembles, look to modernist art-inspired single earrings, and opulent ear cuffs.

The Glamorous Choker
Get ready to replace the statement necklace with the more daring and glamorous choker. These bejeweled neckpieces sit higher and closer to the neck, evoking a vampish elegance. Experimenting with large stone and chunky beaded styles creates a high-end air, or take a more casual approach by layering with chains and bejeweled pendants.

The Opulent Cuff
Moving down to the wrist, we’ve seen the cuff grow in popularity as of late. For this season designers showed a new range of fine-fashion styles adorned with diamonds and precious gems.

Getting your hands on these must have accessories is made much easier with the exciting news luxury brand Swarovski, the world’s leading producer of precision-cut crystal, has opened a new partner boutique in York.

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and a revenue of about €2.33 billion in 2013.

An official launch event will take place on January 23, offering customers refreshments as well as a special Swarovski goody bag to celebrate the exciting new retail space.

Shaun Bell & Mike Shotton, directors at Gems York Ltd said: “We are so excited to partner with Swarovski – it is a great opportunity to work with a high profile brand whose visibility in the UK continues to grow. Swarovski’s position as a truly global company made it an easy choice for us to open our first boutique with the brand. Moreover, the crystal forest architecture concept makes the brand stand out and feel unique.”

An important tourist destination, York is an ideal location to showcase the Swarovski brand to new and existing customers. The new Swarovski store can be found at: 34 Coney Street, York, YO19ND