Cycle retailer wheels out latest bike fitting technology

CYCLE retailer All Terrain Cycles has invested £30,000 in the latest technology to custom fit bicycles to riders’ specific needs.

Available to customers at its stores in Salt’s Mill, Shipley, and in Wetherby, the state-of-the –art bike fit studio features a fully adjustable jig giving the flexibility to assess and adjust every aspect of the rider/bike interface, including crank length, saddle angle and handlebar width, in order to create the optimum riding position. 

All Terrain says the technology helps improve comfort, control and performance as well as minimising injuries.

“Cycling enthusiasts are becoming increasingly serious about optimising performance and the starting point, of course, is to ensure the bike fits properly from choosing the right frame size through to the correct adjustment of all the contact points,” said bike fit technician Chris Williams.

“As in many sports, science is being used to improve the process and this high tech jig, one of just a few in Yorkshire, enables us to easily make adjustments and tailor the bike to exactly meet the rider’s needs.  Whether customers are investing in a new bike or simply want to get more from their existing bike, a comprehensive fit can make a huge difference curing a host of problems from sore neck and back, knee pain and uncomfortable saddle to numb hands.”

Tony Booth, managing director of All Terrain Cycles, adds: “As riders prepare for a summer of cycling, our new precision bike fit jig is already being put to good use with our trained technicians, many of whom have ridden at a semi-professional level, using their knowledge, combined with the latest technology, to ensure maximum comfort on the bike, so giving better performance.”

Family-owned All Terrain Cycles is one of the UK’s largest independent cycle retailers, and employs 24 staff in Yorkshire. 

Originally established in 1907, the £4.5m turnover business is based at a 9,000 sq ft Salts Mill store where it also has its 12,000 sq ft warehouse.  In 2014, it opened a second megastore showroom at Audby Lane in Wetherby.