Cricket ground bowled over by Test Match sales success

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Yorkshire County Cricket Club says it is heading for its best return on ticket sales since the 2012 Test Match between England and South Africa.

With less than 300 tickets remaining for Day Three of England’s opening Investec Test Match of the summer against Sri Lanka at Headingley starting on May 19, YCCC said sales have soared in the last few weeks following England’s successful campaign in the ICC World T20, where they reached the Final in India against the West Indies.

The majority of the 300 tickets that remain for Saturday May 21 are available in the Community Stand, located on the western side of the ground. It is expected that the house full signs will be going up in the next couple of weeks.

More than 70% of the ground is sold out for the second day of the Test on Friday May 20 with the East Stand, North East Stand and Trueman Enclosure already sold out and only limited availability in the White Rose Stand’s Popular Enclosure.

“We are delighted with the way sales have developed since the turn of the year,” said Yorkshire’s commercial director Andy Dawson.

“Revenue and sales are 24% up on this time last year and we are confident that this will be the biggest selling Test Match at the venue since England hosted South Africa in August 2012.”

He added: “It is thrilling that we are raising the curtain on the international summer of cricket and with a strong Yorkshire influence in the England squad there is nothing better than celebrating Headingley’s 75th Test since the ground gained international status in 1899.”

Meanwhile, places in Headingley’s corporate areas are proving to be popular with the iconic Carnegie Pavilion sold out for Thursday May 19 and only a few executive boxes remaining for the Saturday.

“With the Test starting on a Thursday for the first time at the venue since 2012, we have seen an increase in interest from the business communities across the region,” said Mr Dawson.

“International cricket is of huge importance to the region’s economy and sales for all corporate hospitality have been very encouraging. With England playing a positive brand of cricket and the game woven into the fabric of Yorkshire, Headingley is becoming a destination of interest for our corporate guests.

“We remain confident that the first two days, Thursday and Friday, will be close to selling out across all of our corporate areas.”