Creative/Digital: Aberfield; Hatch Communications; Elmwood

ABERFIELD COMMUNICATIONS has been appointed by Leeds City Council and British Triathlon to deliver PR activity for the 2016 Columbia Threadneedle World Triathlon Leeds.

Aberfield will implement a five-month PR campaign encompassing traditional, experiential and online activities, as the city prepares to host the UK leg of the 2016 ITU World Triathlon Series on June 12.

Part of a wider national marketing strategy, Aberfield’s brief is to raise the profile of the triathlon nationally and locally. The campaign will also aim to attract event participants, volunteers and spectators, as well as the sale of Grandstand ticket sales, and inspire the city of Leeds to get active.    

Aberfield has started to build excitement for the event by launching the Leeds GO TRI – a mini-triathlon that encourages people to get more active and takes place over the same weekend as the main event – and the ‘Tri Something New’ legacy programme.



PR & events agency Hatch Communications has been appointed to handle the public relations and sponsorship for the Malton Food Lovers Festival.

Hatch has been tasked with further raising the national and regional profile of the festival, now in its eighth year, to grow its influence, attract more visitors and create new sponsorship opportunities which will help organisers take the festival to the next level. 

Tom Naylor-Leyland, festival director, said: “The annual Food Lovers Festival is the biggest food festival in the north, bringing thousands of visitors to Malton over the two day event, and has a national reputation as one of the best food festivals in the country.  We are looking to Hatch Communications to help inspire even more people to visit Yorkshire’s Food Capital, attract top names in the food world and create further sponsorship opportunities.”

The event takes place on May 28 and 29.


BRAND design consultancy Elmwood has continued a run of industry successes with a flurry of nominations for the RAR Awards.

The awards scheme, run by The Recommended Agency Register, is the only one judged by clients and focused on agency performance.

Elmwood, with headquarters in Leeds, is up for seven gongs, including Brand Strategy, Design, Client Service, Creativity/Innovation, Effectiveness, On Time and On Budget.

The news follows recent success at the DBA Design Effectiveness Awards where the agency retained its lead in the Design Effectiveness League Table for the seventh year running. The league table shows companies who are consistently outperforming their competitors by delivering the most effective design.