Yorkshire marketing agency fit for Australian gym chain deal

A TEAM from Yorkshire-based marketing agency Bloom has jetted off down under after winning a marketing account from health and fitness club operator Anytime Fitness Australia.

Bloom fought of competition from a host of other businesses, including Sydney-based agencies, for the two-year contract.

Bloom has sent a team to Australia to begin work, who will be based in the company’s head office in Sydney to work closely with the data and marketing team at Anytime Fitness.

Anytime Fitness is the largest gym chain in Australia with over 450 clubs, and a global operation spanning more than 3,000 locations across 19 countries.

Anytime Fitness said it was impressed with Bloom’s digital products, including Whisper, the agency’s unique social media intelligence tool, which helps connect brands with ‘true influencers’ who are key to their audiences and who have the genuine capacity to change behaviour.

Bloom Agency already use this tool in its work with Sky, ITV and ADT and has recently added Alpamare, Ebuyer and Michelin to its client roster.

Bloom Agency CEO, Alex Craven, said: “We’re delighted to have won such a coveted account. This win has added a great new client to our portfolio, and we’re excited to be working so closely with the board and the marketing team at Anytime Fitness Australia.

“It is an exciting opportunity to work with a global health and fitness brand as they embrace a digital-first strategy.”

CEO of Anytime Fitness Australia, Arthur McColl said: “We’re delighted to welcome Bloom Agency to Australia; they come with a strong track record in data, digital and creative across multiple sectors.

“Their extensive experience in the fitness industry and unique data insight tools will help Anytime Fitness Australia to amplify our brand and engage with our customers.”