Icelolly revenues jump 10%

ONLINE holiday price comparison site Icelolly has seen revenues rise 10% to £3m in the first quarter of 2016 which it said was largely down to a “shift in focus to quality customer care.”

Leeds-based icelolly.com, which employs around 50 staff and celebrated its 10th anniversary last year, compares over 100 million holiday offers from some of the UK’s top travel companies. It has more than 20 million visitors to its site each year.

Backed by Palatine Private Equity in late 2013 following a £17m management buyout, icelolly.com says it has conducted a review of all advertising partners and introduced a code of conduct and compliance.
 
Andrew Latham, CEO at icelolly.com, said: “We’ve made huge strides despite challenging market conditions. It’s fantastic that consumers are increasingly turning to icelolly.com to compare prices and save money on their holidays. Much of our growth has been down to positioning the customer at the heart of our business, which has seen customer satisfaction scores soar and repeat visits increase.

“We now have a network of over 25 partners who all work tirelessly to offer the best holiday deals and we will continue to strengthen these relationships as we target further growth.”