Creative/Digital: Bloom Agency; Fantastic Media; Banana Kick; We Are Boutique
MARKETING agency Bloom has appointed former MD of The Braham Agency, now Brass, Jules Caton as executive director.
Ms Caton has just stepped up into her fully-fledged executive role at the agency best known for work with clients such as Sky, ITV, ADT, Jewson, National Trust, Emirates, SIG and Arco.
CEO Alex Craven believes that the impact of innovation in data, insight, digital and technology is forcing change and driving the creative and marketing sectors to re-form giving birth to a new kind of agency. He has ambitious plans to take Bloom forward and is on track to take his new kind of integrated digital marketing and data and digital market intelligence agency in to a new era.
Ms Caton is just one of a number of experienced people Craven has brought together to form the Bloom leadership team including Dave Wood, ex-MD of Ebuyer, Gurdev Singh, ex-MD of Communisis, Peter Laflin a leading data scientist in the region and Neil Lockwood, ex-DDB who heads up creative at Bloom.
Ms Caton started Brahm design and digital and spent 16 years at board level within the agency heading up design, digital, creative and the production studio becoming a major shareholder and managing partner of the agency.
On leaving Brahm in 2011, she set up her own small branding consultancy, taking up a number of board level roles within in the arts and charity sector.
She is now stepping up to take on a role as a fully-fledged member of the Bloom team as part of the executive board.
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ROBERTSON BAXTER, the independent financial advisers, has appointed Fantastic Media as its marketing agency.
Established in 2007 by Greg Robertson and Stephen Baxter, the Huddersfield-based firm manages the financial future of 200 high net worth individuals, trustees and charities.
Coming into its tenth year of operation, owners Greg and Stephen wanted to take their brand to the next level. They took advantage of Fantastic Media’s INSIGHT process – a method of business analysis that allows the agency to identify what marketing a company requires.
This included a range of digital and traditional marketing tactics such as a new website and public relations.
“Greg and Stephen have built a terrific business – one that has terrific potential from a marketing standpoint,” said Andy Hobson, MD at Fantastic Media. “They are a great client to have, not only because of their enviable reputation as one of the best IFAs in the region, but because they are an ambitious, progressive team which makes everything more beneficial for both businesses. We look forward to a long relationship with them.”
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LEEDS-based marketing agency Banana Kick has been appointed to work in partnership with the RFL (Rugby Football League) and Super League to deliver the Fan Park experiences at this year’s Dacia Magic Weekend and autumn’s Four Nations international tournament.
The Dacia Magic Weekend will take place in Newcastle on May 21 and 22 and will be attended by supporters of all 12 Super League clubs, while the Four Nations will take place following the culmination of the club season and feature England, Scotland, current World Champions Australia and world number-one ranked nation New Zealand.
A full schedule of events and activities will be delivered at both Fan Parks in order to deliver a fan experience that engages with more supporters than ever before.
Banana Kick will also take on a broader role with RFL and Super League partners to ensure they are getting full value from their representation within each Fan Park, as well as looking after health and safety procedures, merchandising, logistics, data capture, and liaising with Council and Stadium Management staff in order to make full use of the available space on each site.
Banana Kick Director Gary McCall said: “We’re extremely proud to be given the opportunity to build on our work with the RFL from 2015 and earlier this season, and further enhance the match day experience for supporters.
“Through our work alongside several of the game’s stakeholders over a number of years we believe that we have a strong understanding of Rugby League supporters, and the sort of experience they are look for around the stadium as part of their wider match day package.”
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TRAVEL clothing outfitters Craghoppers has appointed Leeds-based communications agency We Are Boutique to promote its latest campaign, a collaboration with explorer, writer and photographer Levison Wood.
Famous for Channel 4 shows Walking the Nile and Walking the Himalayas, Levison Wood has joined forces with the Craghoppers brand for its 2016 campaign.
Taking the lead on strategy, implementation and campaign management across all media platforms, We Are Boutique was tasked with activating the partnership.
Boutique’s strategy director Simon Bollon said: “Craghoppers approached us about this campaign because of our strategic strengths and we were hooked from the off. It’s an exciting collaboration between us, media owners and client; what we do best. The result is a cracking piece of work and we’re all proud as punch.”
