Creative/Digital: Law appointment for digital studio; UK’s first mobile challenger bank looks to Leeds-based credit ratings agency

INTERLAW, the international association for independent law firms, has appointed Leeds-based digital studio Calls9 to provide global digital services.
Director of international marketing and communications at Interlaw, Imogen Lee, said: “With over 7,000 lawyers operating across the globe, it is vital that our operations are set up to deal with the increasing demands of global businesses. We operate in a connected world, so need to have the technology in place to ensure our clients receive the best possible service when working with our +75 offices around the world.
“We will be working with Calls9 to develop unique tools to enable this, to both make referring work across our operations more streamlined, and to enable us to collect data and management information to help us serve our clients smarter and better than our competitors.”
Calls9 co-founder and CEO Adam Roney said: “Our experience of working as legal professionals means we are uniquely positioned to deliver high quality digital services that meet the needs of Interlaw and their global operation.”
“Our industry-leading content and communications platform, Calls9 Nucleus, makes it easy for Interlaw to manage their digital estate and allows the management team to focus on running their business.”
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ATOM, the UK’s first mobile challenger bank, has chosen Leeds-based credit reference agency Callcredit Information Group to help with its verification risk and affordability insight to enable it to sign-up customers quickly and cost effectively.
The platform has been developed and deployed to meet Atom’s UK launch earlier last month.
Based in the UK, Atom will not have any branches, instead customers will bank directly using smart phones on a 24/7 basis using the Atom App.
The partnership with Callcredit Information Group will provide Atom with a combination of its decisioning software and unique data, identity verification and affordability solutions.
Atom says one of the biggest challenges faced by financial services businesses is establishing trust in the digital economy.
“Through DecisionStrategy, a platform provided by DecisionMetrics, part of Callcredit Information Group, we will be able to perform instant 24/7 decisioning to validate and verify the digital identities of new customers and make better informed decisions based on deeper credit risk and affordability insight,” it said.
Sue Woods of Callcredit Information Group said: “We’re looking forward to working with Atom, the UK’s first designed for digital bank, and pleased we’ve been able to demonstrate our unique offer in terms of identity verification, affordability calculations and credit risk data appropriate for digital lending. We understand the importance for Atom of being able to offer responsible financial products while also providing an instant and seamless sign-up service for its customers. Having access to the right information at the right moment is of critical importance for the bank to help it make decisions that are good for both Atom and its customers, whilst promoting responsible lending.”
Chris Sparks, CRO, Atom said: “We are delighted to be working with Callcredit and recognise the advantages provided by using such a flexible and scalable solution as DecisionStrategy. This will enable us to deliver a seamless customer journey through our ground breaking App.”