Mattress firm cottons on to a better night’s sleep

CO-OWNERS of successful bed and mattress retail brand, Button and Sprung, have launched a new mattress brand, offering a natural alternative they believe will “revolutionise” the industry.

The new online mattress retailer, Driftsleep.com has been created by Yorkshire-born founder of Feather and Black, Adam Black and Matthew Hardcastle, formerly of Shop Direct.

Adam said: “In today’s high-pressure, fast-paced world, sleep has never been so important. A good night’s sleep makes a huge difference to daytime performance and Drift provides exactly that.

“It is in perfect synergy with our search for wellness and feeling positive and happy about ourselves.”

Drift mattresses are individually handmade by Harrison Spinks in Leeds.

Adam added: “Matthew and I were only prepared to enter the market if we thought we could genuinely differentiate the product.  

“Wool is nature’s great heat regulator – sheep are neither too hot in summer nor too cold in winter,”

When the entrepreneurs launched Button and Sprung in 2014, they were the first in the industry to offer customers a 100 nights to return their mattress if they weren’t sleeping well – now they’ve extended this policy to their Drift mattresses too.

Matthew said: “The days of dreadful customer service in the mattress market are over,”

“Gone are those bleak Saturday afternoons, where the shopping experience in large stores, with the buyer confronted by a myriad of confusing options and pushy, commissioned salesmen, can be a nightmare.”