Creative: Digital agency marks milestone with re-brand; LinkedIn brief for Vista; and more
DIGITAL marketing agency Blue Digital has re-branded as it moves into a new growth phase ahead of celebrating ten years in business next year.
As part of its plans to double its current turnover to £1.5m by 2018, the agency has created a new brand identity and website.
Established in 2007 as an off-shoot of sister company, Blue Logic Computers, the business has grown from a team of one to 12 and in 2016 saw 34% year on year growth through increased sales, revenue and new client acquisitions.
The agency has further strengthened its offering with three new appointments, preparing the company for its next phase of growth.
Lucy Murfet joins as a digital project manager; Bethany Webb joins as a digital marketing executive; and Tony Ampomah as a PHP developer.
Roy Moody, director at Blue Digital, said: “The digital industry is so fast paced that it is important to stay ahead of the curve. We wanted a brand identity that reflects our personality and work ethic – memorable and instantly recognisable, which helps us stand out from the crowd. Our talented team of designers have applied the same principles as they do for our clients, creating branding that reflects who we are but, above all, is focused on generating results.”
“Our rebrand and the experience of our extended team will ensure we are able to offer our clients the best possible service to help them succeed in their aims.”
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Allott and Associates has won contracts for its integrated marketing services from companies in Germany, the United States and Australia.
Specialist wheat starch supplier Kröner Stärke in Germany, a global leader in security and risk management solutions based in the United States and Australian on-site gas generation business, Oxair, have all signed contracts post Brexit with Allott and Associates to provide customised PR and marketing solutions for their respective target sectors.
The Yorkshire and London-based agency’s managing director Philip Allott said the referendum result did not deter the team from the job of winning international contracts against stiff foreign competition.
He said: “We are delighted that these internationally renowned companies have come on board with Allott and Associates. The recent Olympics demonstrated that the British can punch above their weight overseas and we are no exception to that. We are dedicated to delivering a first-class, multiplatform service across a variety of different sectors and global regions.”
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CREATIVE communications consultancy and event specialists Vista was appointed to create a pop-up environment for LinkedIn at this year’s Festival of Marketing.
The event which took place in October at Tobacco Docks saw the full-service agency deliver a ‘LinkedIn Content Studio’.
The space was designed with the objective of changing people’s perception of what LinkedIn as a social platform can deliver, outside of being used as a recruitment tool.
The environment was an interactive space, with a webcast corner for delegates to listen to podcasts from LinkedIn with each podcast hosted by Jason Miller, global content marketing leader, LinkedIn. There was also a consultation bar where delegates can discuss some of their current business challenges.
Becky Harmer, events manager EMEA, LinkedIn, said: “This was the first time LinkedIn has attended the Festival of Marketing and we wanted to create a really special experience for delegates visiting our space. Vista created and delivered ‘The LinkedIn Content Studio’ which not only showcased key messaging but also provided a space for delegates to meet and interact with our experts in a truly unique and exciting environment. Vista considered our brand values and key objective at every step of the process; we couldn’t be happier with the finished result.”
