Snack entrepreneurs win big with Morrisons contract

Snack business Clearly Scrumptious has secured a major contract with Morrisons to supply its kids snacks.

Rick Wadsworth and James Feddo, directors of the company, will supply the supermarket giant with its free-from whole fruit snacks Scrummies.

The Blueberry, Raspberry and Strawberry fruit snacks, sold in multipacks, available in more than 100 Morrisons stores across the UK.

Clearly Scrumptious worked in collaboration with Morrisons since the development phase of Scrummies to ensure the product was commercially viable and would truly appeal to consumers.

James, director of Clearly Scrumptious, said: “The input from the buying team at Morrisons was invaluable. Their industry experience combined with our passion for bringing to market a fresh, wholesome new product really helped us shape the Scrummies multipack offering and we’re incredibly proud of the end result.

“To be recognised by a major multiple like Morrisons and to have its support and guidance is testament to the quality and innovation of our new product and we can’t wait to engage with customers to see how we can further expand our product offering.”