FeONIC spreads the noise

FEONIC, the creators of the “invisible” sound system, has appointed an exclusive distribution partner in the UK and Ireland.

Red Square Audio (RSA) has committed to a minimum order of 1,000 FeONIC audio drive untis over the next six months as part of the deal.

In addition, RSA will be responsible for ensuring that all FeONIC installations in the pro audio market are only carried out by accredited RSA/FeONIC installers.

Brenda Hopkins, chairman of Hull-based FeONIC, said: “As with our South East Asia agreement announced earlier this year, the RSA agreement is underpinned by
significant commitment for product over a set period of time ensuring that a
balanced and scaleable demand for product is achieved.

“This agreement also has the additional benefit that a national network of trained installers will be created for our market leading technology in the UK and Ireland.”

FeONICS’s F-Drive is capable of turning almost any surface into a high-quality loudspeaker.

It can be used to create anything from surround sound in home-stereo systems to improving the audio quality of train station announcements. The device, sits on a resonate surface.

Formed in 1994, the company spent the first few years developing its first generation of audio devices, including the Soundbug, which can turn a surface such as a table into a loudspeaker when connected to something like an iPod.

RSA is recognised as a leading distributor of pro audio products in the UK
having been responsible for securing exclusive distribution rights for a range
of leading audio brands.