ProZone aims to land one in the back of Europe’s net

PROZONE, the Leeds-based sports performance analyst, is hoping to expand further into Europe.

The firm, which provides performance analysis products and services to sporting organisations, has appointed fellow Yorkshire firm Thomson Brand Partners to spearhead an international PR campaign.

Thomson will help redefine and develop ProZone’s brand identity and market positioning as well as redesign its website.

The new brand identity will appear in the Spring as part of an international marketing campaign aimed at clubs and leagues right across the globe.

Phil Dean, managing director at Thompson, said: “We’re very excited to be working with ProZone – this is a groundbreaking and completely unique product in a sector that’s incredibly high profile.

“ProZone is a world class product and we’re looking forward to developing the brand so it reflects that. We can’t wait to get started.”

ProZone is used by 14 of the UK Premiership Clubs and is championed by managers like Arsene Wenger.

Premiership clubs using ProZone include Arsenal, Chelsea, Manchester City, Sunderland, Fulham and Everton. Real Madrid was recently added to its list of clients.

Clive Woodward’s Rugby World Cup winning team in 2003 used ProZone as did South Africa’s winning team in 2007.