Ashley Price – Head of YBS Share Plans

Ashley leads the YBS Share Plan Team to deliver high quality services to a wide range of their corporate clients and internal stakeholders. He is responsible for defining the strategic direction; product portfolio and continual development of the end to end service offering. He is passionate about the personal development of his team and believes their wellbeing is intrinsically linked to the customer service they deliver; Ashley strives to achieve this balance through a forward thinking people strategy that empowers his team to “do the right thing”.

Most recently he has been responsible for driving forward the implementation of strategic projects designed to enhance the customers’ overall digital share plan experience, ensuring they are designed to support existing and new product lines aligned to the overall growth agenda. These include Sharesave (UK and Global), Share Incentive Plans, Tax-approved plans in the Republic of Ireland and a range of Executive Share Plans.

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