Julian Pearce

Julian has worked in strategic communications since graduating from the University of Leeds in 2006. During his almost 20-year career, he has worked with some of the biggest names in business, including FTSE 100 entities and government departments. He has also helped guide start-ups and microbusinesses through their crucial first years, and serviced many kinds of clients in between. 

With career experience spanning B2B and B2C PR, corporate communications, branding, marketing and political engagement, Julian has a wealth of experience in almost any communications scenario.

Julian launched Yasper in 2023, having overseen significant growth in his former agency. Working alongside some of the biggest names in the built environment, healthcare, transport and infrastructure, and government, he has established the business as a source of strategic advice and senior counsel for his clients.

In founding Yasper, Julian has created an agile communications agency, which uses a blend of tactics to achieve results. Every brief is approached in a geography and tactic agnostic manner, whereby insight always comes before answers.

The agency’s core values are: to only work with clients where there are clear briefs and where we can deliver tangible value; to work based on a premise of mutual respect; and, fundamentally, to be kind to everyone the agency comes into contact with.

Julian is a Trustee of Leeds-based charity BARCA, an organisation that delivers lasting positive impact in the city’s communities. He also sits on the West and North Yorkshire Chamber of Commerce Sustainability Group.