SEO Services in France: Everything You Need to Know about French SEO
If you’re reading this, chances are you’re considering expanding your online business to France – or you’ve already done so and now need help in increasing your online visibility. After all, why else would you search for information about French SEO in English?
As with every country, France has its own set of peculiarities when it comes to SEO. You’ll need a good understanding of French culture and people to prepare an effective SEO campaign in France. Here is all you need to know about SEO services in France.
What are the specifics of French SEO?
Keep in mind that most French people will be searching for phrases and keywords in their own native languages – and considering that France doesn’t like to borrow words from English and instead substitute them with their own (such as having “joueur-animateur en direct” stand for streamers), you’ll need a good understanding of the language to target your content effectively.
Also, don’t simply translate your keywords into French and use them like that – they will require individual research, since a keyword that’s extremely popular in one country might be very rarely used in another. Before using your translated keywords, perform keywords research and search for the best alternatives that French people tend to use, instead of just slapping on the translation – it won’t be very effective.
What to avoid when building your SEO in France?
France is a large country with a lot of regional diversity – don’t assume that the same practices and solutions will work in Normandy and in the far south. Differences in dialects will mean that certain keywords might also be more or less popular depending on the region, since some products and services will be known under different names based on your location.
You’ll also have to adjust the length of your content – when translating from English to French, your text will usually be considerably longer. To avoid posting long, over-blown articles, make sure to take that into consideration – or cooperate with a native speaker to write quality, highly-optimized content from scratch!
Publish high-quality content with a French SEO Agency
While it is possible to take care of French SEO from abroad, it’s a complicated and long process. Instead of re-learning everything you know about SEO from scratch for a different market, why not take advantage of French SEO services and cooperate with a reliable French SEO agency like SmartWeb Group? With a free quote and SEO audit, you’ll know immediately which areas need improvement and what to do about it.
Engaging and informative content is the bread and butter of internet marketing. SEO alone won’t do the trick – you need a combination of valuable content and the best SEO practices, crafted with care so that one doesn’t disturb the other.
Don’t let amateur work ruin your chances of conquering a new market. Bet on trusted and reliable SEO agencies in France and watch your online visibility skyrocket!
