The role BIC is playing in the success of other businesses

A household name for quite some time, BIC’s impact goes well beyond the confines of the corporate headquarters, especially for the last few years. 

Since they started working on the B2B market, businesses all over the globe rely on the brand’s promotional products to increase awareness of the company and strengthen relationships with existing customers. 

For example, green promotional items from BIC, which include anything from lighters to writing instruments, are getting very popular with businesses of all kinds since they allow brands to showcase their commitment to sustainability while still providing a useful and practical product.

At this point, BIC can make a big splash in the German market. Let’s see why.

BIC: A company focused on pioneering and achieving goals

Launched more than seventy years ago, the legendary BIC Cristal ballpoint pen marked the beginning of BIC’s success story. The foundation for the company’s future pursuits, which prioritized innovation, simplicity, and dependability, was laid by this groundbreaking yet very easy-to-use device. 

But even in the modern day, BIC remains committed to providing businesses and customers with high-quality goods that address their daily needs. Due to the importance most companies place now on sustainability, BIC is now committed to making environmentally friendly products that companies can use to promote their services and brand. 

This environmentally conscientious method is attractive to contemporary buyers and companies that prioritize long-term viability in their product selections, so they’ve been able to carve a niche in the company marketing space.

How to use BIC products to raise awareness for your brand

There is no better way for businesses to get their name out there than with custom BIC items. Businesses can keep their brand in the minds of customers by adding their logo to common office supplies like pens, sticky notes, lighters, and more.

On top of that, these promotional goods are perfect for use as event or business function giveaways. They’re inexpensive, useful, and will stick around long after the party has ended to remind people of the brand. 

This is the reason why more and more businesses in Germany and other European markets have taken advantage of this advertising tactic, drawing attention to their own brands by emulating BIC’s high-quality reputation.

BIC’s role in europe: a true industry pioneer

Europe is a key market for BIC. Companies all over the continent trust the brand, which is slowly becoming a leader in the promotional items business. And particularly well-liked by companies seeking to purchase promotional goods are its selection of pens and lighters.

Customers in Europe have a lot of faith in BIC goods because of their reputation for durability and dependability. Another perk is that companies may really wow their customers and clients with the personalization options available for these products.

In this same sense, the German market is BIC’s next target, and the company is bringing its stellar reputation and years of expertise with it. Of course, German companies might have different needs, which is why BIC is tailoring its products to the unique sensibilities of this country.

For example, we expect BIC’s eco-sustainable products will do well in Germany because of the country’s strong economy and its focus on quality and sustainability. On the other hand, the brand’s dedication to creating durable items is in perfect harmony with German values, which is laying the groundwork for a prosperous market debut.

Promotional writing tools of the highest quality

When it comes to advertising, BIC pens are as effective as they are functional. Companies can personalize these pens to match their brand’s image thanks to the wide range of styles and colors available. 

And a BIC pen, be it a basic ballpoint or an upscale rollerball, is always an indication of good quality, so they can be a great promotional product. Plus, their recycled-material pens prove that form and function can coexist in harmony with concern for the environment.

Beaming brightly: promoting your brand with BIC lighters

You might not immediately associate promotional items with lighters, but BIC is working to change that. Thanks to their efforts, companies are starting to see the value of the brand’s personalizable lighters as promotional items. They have a lot of branding potential, are small, and useful.

And as you probably already know, besides their eco-friendly pens, BIC also makes lighters, so they can be a great way to stay on your customers’ top of mind.

Will BIC be a success story in Germany?

The success of BIC over the years can be attributed to its steadfast dedication to excellence, creativity, and environmental responsibility. Brand awareness is growing, and more and more companies are seeing the value of working with BIC to meet their promotional product demands. 

By penetrating the German market, BIC will hopefully further establish itself as the undisputed leader in promotional products on a global scale.

And if you’re a company looking to promote your services, getting some of BIC’s promotional products can help you grow the awareness of your audience and, in turn, increase your sales.