Benoy targets US market with new design director

Newark architect Benoy has appointed Barry Spencer Hughes as design director as it looks to enter the US market.

“I am excited to have joined the Benoy team, and look forward to building on the firms national and international reputation for providing excellence and innovation in our built environment,” said Hughes.

Tom Cartledge, chief executive officer added: “The appointment of Barry fits brilliantly with our business objectives for America. Barry brings energy, passion, creativity and drives us forward as a cutting-edge design team. His previous experience includes award winning mixed-use, retail and transport projects. Barry also brings a great reputation in designing tall buildings – an area of increased interest for Benoy. These are exciting times within the industry, and alongside Barry, we have appointed eight new directors in the last 18 months, adding to our width and depth of skills to provide new, creative and often commercial problem-solving design thinking.”

Hughes will primarily based at the firm’s London campus. He said: “Benoy’s experience and reputation in mixed-use and transportation led projects will be a great entré into the US market. We have a proven track record of creating great places all over the world, and I look forward to helping continue that tradition back home.”

“We are delighted to have Barry in Benoy. He will quickly be an integral part of the team, principally leading our design message globally and in the US. His inspiring design solutions, ideas and approach align well with the next phase of Benoy’s brand development,” said Penny Illston, head of global talent, Benoy.