French firm swoops for West Midland Safari Park
The West Midland Safari Park (WMSP) has new owners after being bought by a French amusement park operator.
The Looping Group bought the Bewdley site in Worcestershire for an undisclosed sum.
West Midland Safari Park attracted around 700,000 visitors last year, generating revenue of around £17m.
Laurent Bruloy, CEO of Looping, said: “We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments.
“We want to keep the strong local anchorage of WMSP with its local communities and will continue the important role of WMSP towards animal conservation.”
Looping was created in 2011 and is a leading operator of regional amusement parks in Europe.
The group comprises 15 regional parks located in France, Switzerland, Netherlands, UK, Spain, Portugal and Germany.
Looping will count around 4.3 million visitors a year for a turnover in excess of €100m.
