Aston Martin set for further expansion in Asia
WARWICKSHIRE sports car manufacturer Aston Martin is expanding its operations across Asia after committing to a new dealership in South Korea.
The Gaydon firm has confirmed that it will open a new showroom in Seoul to tap into a potentially burgeoning market.
Operated by Kiheung International, the new dealership will comprise a state-of-the-art 1,500m² facility.
Set to open to customers in April 2015, the new showroom will become Aston Martin’s first and only official dealership in South Korea and signals the British sport car brand’s ambition to expand its sales and service operations to cover more of the world’s key luxury markets.
CEO of the new dealership, Lee Kei Wung, said: “I am honoured to be able to launch Aston Martin in the Korean market.
“As befits this great British luxury sports car brand, Aston Martin Seoul will strive to constantly exceed our customers’ expectations in every way.”
He added that the new dealership would be staffed by technicians trained by Aston Martin in England.
“We will do everything possible to offer a complete one-stop ‘shop’ for all things Aston Martin: from new and pre-owned car sales to the highest quality after-sales service,” he added.
Welcoming the announcement of the new dealership, Aston Martin Global Sales Director Christian Marti said: “I’m very happy that we are able to develop this stunning new facility in South Korea.
“Offering the highest levels of sales and after-sales service to our owners around the world is fundamental for our business, and I’m very pleased that we have been able to add further dealer coverage in this key region.”
