Yorkshire firms join forces for Japanese rice venture

Two Yorkshire businesses have teamed up to launch a new brand of Japanese-style rice.

SushiSushi, one of the UK’s biggest suppliers of Japanese and Asian food and equipment, and Eurostar Commodities, the supplier of the finest commodities and innovative ingredients, have launched Kuro sushi rice aimed specifically at the European catering market.

The Italian-grown sushi rice will be packaged by Eurostar Commodities at its Huddersfield-based warehouse and shipped across the UK and Europe from SushiSushi’s Barnsley headquarters.

Stuart Turner, managing director of SushiSushi, said: “Kuro rice is our first mass-market, own label product and working with Eurostar helped us to meet the needs of fine dining restaurants all over Europe.

“We are delighted to be working with Eurostar and look forward to seeing where this partnership takes us.”

Sales director of Eurostar Commodities, Jason Bull, said: “After enjoying a long-standing relationship with SushiSushi we were really looking forward to helping them develop their first own-branded product.

“Rice is essential to Japanese cooking so it made sense for SushiSushi to start with a volume product. It’s exciting to think that Kuro rice will be packaged and shipped across the UK and Europe from right here in Yorkshire.”