Digital sports analysis giant confirms Leeds move
US-owned digital sports analysis giant, Hudl, has chosen Leeds as the location from which to accelerate its rapid growth.
The $100m company, which is headquartered in Lincoln, Nebraska (USA), has offices in 15 countries and over 1000 employees. It has chosen Leeds for its EMEA leadership base to add to existing offices in London, Frankfurt, Marseille, Amsterdam and Barcelona.
The firm is a leader in the field of sports performance and integrated video analysis tools and works with many of the world’s biggest sports clubs. Leeds United and Leeds Rhinos are long-standing clients using the Sportscode software, alongside international giants such as Barcelona, Bayern Munich and PSG.
Hudl is going through a period of significant growth employing around 300 new staff around the world in the next 12 months. This includes up to 20 people in the business development and marketing teams who will be based at the new Leeds office at Platform.
Courtney Rodgers, VP of marketing and business operations at Hudl, said: “We looked at a number of locations and eventually chose Leeds. We are excited about the digital, data and creative strengths of the City Region and are also attracted to the Tech Hub that is now up and running at Platform.
“Together with the great national and international connectivity it’s a compelling package as Hudl continues to grow around the world.”
Roger Marsh, chair of Leeds City Region Enterprise Partnership (LEP) said: “It’s great to welcome global tech brand Hudl to Leeds City Region. Our investment in creating the spaces where digital and creative companies can thrive is clearly paying off and the scene is growing. The LEP Inward Investment team have supported Hudl to move here and we’re looking forward to launching a new product in April to incentivise more digital companies to locate in the region.”
Councillor James Lewis, of Leeds City Council, added: “It was fantastic to meet the Hudl team and hear about their exciting plans. This is the latest international tech business which has looked to Leeds to support its growth, reinforcing our status as a leading city in the digital sector and supporting our ambitions to become the UK’s first 5G city.”
