Food group announces 17% increase in revenues

Calbee UK has announced that it will accelerate growth investment plans thanks to its strong performance. The business saw turnover increase by 16.6% and operating profit increase by 59.2%, in the latest reports and accounts to December 2023.

The business, which invested £3m in its Deeside manufacturing facility in 2023, now has a £12m expansion now well under way at its Bradford crisps site, home of Seabrook Crisps and the firm’s UK head office. Phase two of that expansion will now be brought forward to keep pace with growing demand.

David Tickner

Calbee UK brands are now worth over £98m in retail sales value and are growing in both value and volume. Seabrook is now the UK’s second largest crisp brand by volume.

The firm said this has been achieved through core growth but also by extending the Seabrook brand into more formats, meeting more consumer needs and addressing more snacking occasions. Calbee has also step changed its investment in marketing support over the past 5 years and 2024 will see the company’s largest spend and TV campaign to date.

Calbee UK will continue to build strategic retailer own brand partnerships.

Group finance director  David Tickner said,: “As would be expected, we are pleased with our strong 2023 results and continued growth. We were excited to announce the £12m extension to our Bradford manufacturing facility this year, complementing investments made in Deeside last year.”

Group managing director Daniel Woodwards added, “As we continue to invest in capacity and capability in an increasingly competitive market, we are pleased to see that our proposition clearly resonates.

Daniel Woodwards

“The business performance further strengthens our position as the number one crinkle cut crisp brand and the number two crisp brand in the UK by volume*. We have much to celebrate as we explore new snacking formats and flavours and continue to support our Masterbrand strategy for Seabrook.

“While we may not realise the full benefit of our investments until 2025, we are encouraged by confidence in our proposition and expanding portfolio of crisps and snacks. The response from shoppers wanting quality, branded products that deliver everyday value, continues to underpin and validate our investment plans.”


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