New CEO appointed at Xercise4Less
Leeds-headquartered gym operator Xercise4Less has today appointed Peter Wright as its new Chief Executive Officer, replacing the outgoing Simon Tutt.
Wright joins Xercise4Less from Mars Sportif, one of the leading health club operators in Turkey, where, since 2013, he has helped to grow the business from 6 to 86 clubs.
Prior to that, Wright was CEO of Body Masters fitness chain in Saudi Arabia and he has also served as COO at Virgin Active – managing the re-branding and business turnaround of the 90 club Health & Racquet chain.
Wright brings with him over 25 years’ experience in the health and fitness industry working with highly structured organisations – specialising in multi-site operations, commercial strategy, private equity and acquisition.
Since opening the doors of the first Xercise4Less gym in 2009, the company has has grown to become one of the largest value brand fitness clubs, in terms of membership and facility size. The company now has over 300,000 members.
Jon Wright, Founder, said: “I would like to take this opportunity to thank Simon for all his contributions to the business. Peter joins at a very exciting time and I’m fully confident he can take Xercise4Less to the next level of growth and deliver on our aggressive expansion plans.”
Peter Wright, CEO, added: “I am very excited to be joining Xercise4Less at such an exciting point in its journey, and look forward to working with the team to help grow the business to its full potential.”
Xercise4Less, which currently operates 52 clubs nationwide, is set to open up to 10 gyms by the end of 2018 and a further 40 over the following two years, meaning that there will be 100 gyms across the entire estate by the end of 2020.
