Poggenpohl cooks up partnership with interior design team

KITCHEN brand Poggenpohl has formed a partnership with interior design business Tareen & Tareen to provide a bespoke new consultation service for customers across Yorkshire.

Poggenpohl’s Leeds studio was recently refitted with a dedicated area focused on interior design consultation where visitors can take additional advice about spatial planning and interior furnishings.

Natalie Fry, studio manager at Poggenpohl in Leeds, said: “This partnership is the only one of its kind in the region. The interiors offer complements our existing design service and overall brand proposition and client feedback has been outstanding.

“We are the only dedicated Poggenpohl showroom within Yorkshire and the North East, and despite recessionary conditions we have seen a 150 per cent increase on trading from 2011 to 2012. The collaboration with an interiors consultancy brings further strength to our design team and we look forward to future projects with Tareen & Tareen.”

Ayisha Tareen of Tareen & Tareen added: “We have placed our company in this beautiful showroom due to great synergy between the two brands. The idea works well for both businesses. We can now showcase an inspirational furniture range for our clients and Poggenpohl can provide its clients with a more rounded interior design consultation and product sourcing service.

“In the wake of the economic downturn people are naturally more astute in their buying decisions and expect better lifetime value. We operate across the world and have the ability to source unique products that are exceptional in quality, both from the UK and internationally. Basing ourselves here in Leeds is proving to be a good decision as we can compete on a much higher level.”

Both Tareen & Tareen and Poggenpohl offer interior design services for both residential and commercial clients with a high proportion of business specified through architects and developers.

To commemorate the 120th anniversary of the Poggenpohl brand, the studio will be hosting a number of customer events and product launches this year.