Creative/Digital: Lindt contract tastes good for marketing company; Yorkshire Tea deal for digital agency; and more
MARKETING agency Xpand has won a web development contract with international chocolatiers Lindt & Sprungli.
The project will see Bradford-based Xpand develop an online career pathways system to help Lindt retain personnel. The system will help staff to create their own career path and the project could be rolled out to Lindt operations globally, including the USA and South Africa.
The opportunity arose from Xpand’s desire to give something back to the community. The JCI Bradford Easter egg appeal, through which Easter eggs were collected for disadvantaged children in the region, brought Xpand to Lindt’s attention via social media and led to the full-service marketing agency quoting for the project.
Jag Panesar, director at Xpand, said: “We’re thrilled to be working with a recognisable brand such as Lindt. The project presents some really exciting challenges that we can’t wait to get working on.
“This contract also represents the significant growth that Xpand has made over the last few years and the direction in which the company is going.”
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ACCELERIS has secured a run of client wins across its Yorkshire and London offices worth around £250,000.
Harrogate-based Acceleris has bolstered its specialist pan-European maritime division with appointment by the 20,000 member strong trade union Nautilus International and its charity division with a commission by the Seafarers UK charity for the agency’s specialist content production unit, Writers Inc, to produce a special centenary publication.
Other wins include a major web content project for international law firm Addleshaw Goddard and appointments by sensory equipment manufacturer Experia, water industry supplier AntHire and leading UK animal feed manufacturer I’Ansons.
The agency is also undertaking a project for regional charity Yorkshire Cancer Research as well as launching a major content marketing campaign for used car classifieds site Trusted Dealers.
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DESIGNED and created by Leeds-based digital agency Engage, the official website for Yorkshire Tea has been revamped.
The main homepage will feature the best of fan photos from across Facebook, Twitter and Instagram as its core imagery, and offers a new way to explore the range of tea varieties offered by Yorkshire Tea as well as making it easier to access video content.
Digital communications manager for Taylors of Harrogate, Tom Craik, said: “At Yorkshire Tea we are all about doing things properly. The brand has moved forward significantly since our last site was made and we needed to offer our customers a website which reflected this.
“The new site helps us deliver an enjoyable and informative experience for our customers and with the responsive design this can be enjoyed across all sorts of devices on the move, at home or work. We couldn’t be happier with how the site looks and we hope fellow Yorkshire Tea drinkers agree.”
