Creative/Digital: Agency boosts festival with new website; Waverley nets sports contract; Wolfstar gets in gear for US firm; and more

THE Saltaire Festival is the owner of a new website thanks to a donation by marketing agency Xpand.

The full-service agency based in Saltaire re-designed and built the site as part of its CSR efforts. The website will help the popular festival attract visitors and promote its numerous events around the World Heritage Site and surrounding areas.

Jag Panesar, director at Xpand, said: “We’re keen to support local initiatives and have been active in raising money and providing services for many worthwhile causes over the years.

“When we found out that the festival was looking for a new website, we were quick to get involved. Since inception the festival has grown and grown and for us to be able to give something back to our community is the icing on the cake.”

Ros Garside, chair of the Saltaire Festival board, said: “From our initial discussions it was clear that Xpand understood what we were looking for and the team has been great to work with.

“The website has exactly the right look and is also very user-friendly on mobiles and tablets, which was a key aspiration for the re-design. We are confident it will attract visitors and encourage them to find out more about the Festival.”

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A WEST Yorkshire communications and strategy consultancy has expanded its portfolio of sporting clients after being appointed by Manchester Thunder and Netball UK.

Waverley will work with Thunder, the North West’s Superleague Netball team – who were runners-up in this year’s competition, to develop their communications, marketing and sponsorship activity ahead of and through the 2017 season.  

The Brighouse-based consultancy joined forces with Thunder earlier this year to support and promote the Netball Manchester Live event which saw Thunder take on Yorkshire Jets at Manchester Arena. This new relationship will build on that work on an ongoing basis.

The firm will also develop the social media strategy of Netball UK, the UK’s leading online supplier of netball equipment and products, which sells across the country and the world from its Oldham headquarters.

Stephen Naylor, director of Waverley Consultancy, said: “We’re excited at the prospect of working with two of the leading names in the world of netball as Waverley continues to build our number of sporting clients.”

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ENJOY DIGITAL has been appointed by holiday home and resort provider Peter Bull Resorts to build a new website that can transform its online presence and drive increased revenue from potential holiday home owners.

Peter Bull Resorts is a holiday park operator, with three parks across Cornwall – offering caravan, glamping and camping holidays, as well as holiday homes for ownership. The company has ambitious growth plans and views digital marketing as integral to its success moving forwards.

The new site design and development will allow for a more flexible and responsive platform to increase enquiries, site visits and promote the option to ‘try before you buy’.  

The agency will also continue to provide assistance to Peter Bull Resorts through an ongoing digital marketing retainer; including continual site management, search marketing and conversion rate optimisation.

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CLIENT wins for Leeds and Huddersfield-based MacComms will see the agency working with a variety of businesses in the motor trade, business growth, cocktail and event hire and outdoor adventure sectors.

The agency has secured contracts with Live For Today, Tendo and national firms The Car Buying Group and Zest Mixology.

Launched 16 months ago, MacComms has taken on the promotions for the businesses including media and blogger engagement.

Founder of MacComms, Ellie MacDonald, said: “MacComms has experience of working with a range of businesses throughout the UK and we’re proud to be successfully promoting our regions fast-growing businesses. Our focus is to ensure our support directly benefits the clients in terms of increased brand awareness, credibility and sales.”

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SATSUMA LOANS has appointed Leeds-based marketing agency Banana Kick to activate its new partnership with Sunderland AFC ahead of the 2016/17 Premier League Season.

Banana Kick will deliver sponsorship activity on behalf of Satsuma Loans across physical and online platforms, including Fan Zone activities on home match days, and dedicated social media channels.

On match days, The Satsuma Arena will feature games including Football Pool and a ‘Keepy Uppy’ Challenge, while there will also be the opportunity to compete head-to-head on the latest football video games and enjoy performances from some of the UK’s top football freestylers.

The action in the Arena will be complemented by activities on the field at half-time and around the stadium, including giveaways and branded photo boards.

Online, exclusive content and competitions will be delivered through a new website for Sunderland supporters, SAFCfanhub.com, and across Facebook and Twitter under the newly established ‘Wear on the Ball’ brand.

The announcement marks a growth in partnership between parent brand Provident and Banana Kick, following work carried out by the agency on behalf of Satsuma Loans’ sponsorship of Greene King IPA Championship rugby union team Yorkshire Carnegie, and Provident’s sponsorship of Kingstone Press Championship rugby league team Bradford Bulls.

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CREATIVE communications agency Wolfstar has been appointed by North American clutch manufacturer Noram to develop and manage its social media strategy for 2016.  

Milwaukee-based Noram, which has a UK headquarters in Bradford, specialises in go kart clutches and reduction gearboxes and produces racing products which can be finely tuned to both kart and track for optimum performance.

Leeds-based Wolfstar has been tasked with creating an online community to raise the global awareness of Noram and establish them as an industry leader on social media.

Noram’s managing director, Charles Wyatt said: “With the ever growing importance of social media, we know that it is the right time for Noram to join the online social community. With Wolfstar’s social media expertise on our side, we have full confidence that our social media channels will be a roaring success.”