High Street TV launches first base in Asia
MULTI-CHANNEL retailer High Street TV is making a major investment in Asia at it launches its newest international base and first in Asia.
The retailer is locating its Asia headquarters in Guangzhou, China, expanding the company’s existing Far East product sourcing and manufacturing capacity.
High Street TV’s product portfolio includes NutriBullet, Pressure King Pro and XHose – all category bestsellers.
Jim Coleman, co-founder & chief executive, said he was delighted to announce such a major investment into High Street TV’s international business.
He commented: “The launch of our first office in Asia is very exciting news for High Street TV. We already have a headquarters and distribution centre in the UK in addition to a filming studio in Los Angeles so China was a natural next step considering the success of our own product portfolio and, subsequently, a requirement to scale up our manufacturing capabilities.
“New products such as Pressure King Pro have performed extremely well for us, becoming category bestsellers within weeks.
“We will be recruiting a number of roles at our Guangzhou base to work with manufacturing partners and new suppliers in Asia, overseeing the development and production of new and existing products.”
