US furniture company sets up in Yorkshire

Furniture company Ace Casual has set up in the UK with its first base in Bradford.

The US company specialises in the X-Rocker multimedia chair which has built-in sound and sensory features for ‘immersive’ gaming experiences.

Commercial property landlords Towngate plc have agreed a 10-year lease with Ace for the 15,900 sq ft unit on the Euroway Trading Estate.

“Judging by sales over the Christmas period, the UK has really embraced our innovative furniture concepts,” said Gary Shaw, head of UK operations. “Gaming is big business, with the UK market worth more than £4bn, so we’re delighted with the success of our multimedia chairs and have high hopes for our wider product ranges.”

A ‘handful’ of staff are employed currently but Ace expects to fill up the warehouse and offices in the coming months.

Towngate’s property marketing manager Julia Ford said: “We work with both new and established companies throughout Yorkshire and the North West to find properties that will help them to thrive. This unit on the Euroway Trading Estate has fantastic space, with potential for growth and great motorway connections.

“Ace’s tenancy is brilliant news for the national gaming market and the regional business economy. I’m delighted they’ve chosen Bradford as their base and we wish the company every success as it pursues its expansion plans.”