Derbyshire manufacturer hoping to clean up with £1.5m new business drive

Swadlincote manufacturer Arrow Solutions is launching a £1.5m new business push with the launch of a new range of industrial dishwashers.

The firm, which says its sales are up 15% this year, unveiled the ‘DW’ brand recently, featuring five high performance dishwasher detergents and three rinse aids.

with the company recently winning long term contracts with hotel groups, restaurant chains and schools and universities.

“Our dishwasher products have been winning a lot of admirers over the last eighteen months for their performance and how competitive they are against their rivals, with sales up about 15% across the year,” said Shaun Thomas, head of sales commercial hygiene.

“What we wanted to do was create a powerful brand for the dishwasher range, one that is easy to recognise and can house the different products under a single family name, whilst also maintaining the company ethos of ‘setting the standard in cleaning and hygiene’.”

He continued: “DW has met this need and we are reinforcing the launch with a dedicated brochure, splash pages on the website and a social media campaign that is already generating new leads for us.

“Commercial hygiene now accounts for more than a quarter of Arrow Solutions’ sales and we are expecting the marketing drive to grow this area of the business both in the UK and in key territories, such as Scandinavia, Europe, Russia and the Middle East.”

“Recent new customers have been very impressed with how the DW range performed against more recognised market brands,” explained Jeremy Moore, product manager at Arrow Solutions.

“We are currently in talks with several large organisations and, at the same time as investing in the marketing, we have also increased our distribution network globally.”

He concluded: “That shows how serious we are about this sector and the difference we believe our technology and products can make.”