New CEO for Pukka Pies

Deborah Ewan

Leicester pastry snacks maker Pukka Pies has named former 2 Sisters Food Group commercial director Deborah Ewan as its new CEO.

Ewan replaces Rachael Bouch, who has left Pukka Pies after five years in the role.

Ewan has more than 25 years’ experience at food and non-food manufacturers, including 2 Sisters Food Group and Bernard Matthews.

She said: “I’m looking forward to working closely with our talented team as we focus on Pukka Pies’ ambitious growth plans.”

Ewan’s new role will include overseeing the second phase of Pukka’s recent brand relaunch and a £8m marketing campaign.

Directors Tim and Andrew Storer, whose parents founded Pukka Pies in 1963, said: “Rachael has done a great job for Pukka Pies and whilst we will be sorry to see her go, we wish her every success in the future.

“We have carefully selected a new chief executive and we think Deborah will bring with her energy and enthusiasm to further build on our planned strategy for Pukka Pies’ growth.”

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