Agency round-up: Eden Public Relations; Cartwright
Nottingham-based PR consultancy Eden Public Relations has promoted Daniela Loffreda to senior PR & digital account executive.
Loffreda joined Eden in late 2023 as a former senior journalist working across the East Midlands with leading publisher Reach.
She said: “I’m thrilled to have taken on the role of senior PR & digital account executive at Eden. Since joining the team, I’ve been given the opportunity to work across a diverse range of sectors from insurance, logistics, funeral care, education and coaching – to name a few. The team has invested in my development, allowing me to gain experience from media relations through to organic social media campaigns, digital marketing, event management and even podcasting.
“This experience has given me the tools and confidence to take the next step. I’m looking forward to getting stuck into my new role and continuing to achieve fantastic results for our clients across the board.”
Emily Winsor Russell, director and head of new business, said: “We’re thoroughly delighted to announce Daniela’s promotion to a more senior position within the Eden team. Since day one at the agency Daniela has brought her keen eye for a news hook and her accomplished writing style to the fore, securing exceptional media coverage for her clients across the board. We’re so proud of her development into a skilled PR professional. Having entered the industry with a firm grounding in the media we always knew Daniela was destined for success at Eden and it really is a privilege to see her thriving with us. Here’s to the next chapter of Daniela’s success!”
Leigh Ellis (centre), chair at Notts Pride, with the team at Cartwright (L-R) – Chloe Weaver, senior content specialist, Addie Kenogbon-Harley, account director, Lucy Torr, account manager, Lauren Bolton, senior account executive
Nottingham-based marketing agency Cartwright has renewed its support of Notts Pride.
Cartwright will once again handle all the event’s public and media relations in the run-up to the annual event, as well as co-ordinating the press and talent relations.
In addition, the agency – which is headquartered in the Lace Market – will be organising and managing a business mixer event to drum up support in the leadup to the event, which takes place on Saturday, 26 July.
Addie Kenogbon-Harley, account director at Cartwright and event lead for Notts Pride, said: “As an agency with an ongoing, significant commitment to social value and equality, diversity and inclusion, working with Notts Pride is not only a great fit, but also a huge honour for us.
“This is the fifth year we’ve worked alongside the organisers, and we couldn’t be happier to return for 2025 with the extended brief of bringing together the fantastic businesses of Nottingham and the wider county for a mixer that will help raise the vital funds that allow Notts Pride to continue to be the region’s largest free Pride event.”
Alongside the ongoing event management work, Cartwright will also be charged with running Notts Pride’s social channels including the creation of a new logo and refreshed branding.
Leigh Ellis, chair at Notts Pride, said: “We are really thrilled that Cartwright will be supporting Notts Pride in 2025. The team are amazing and their dedication to excellence has helped us grow and extend Notts Pride’s reach beyond what we could have expected.”
