Leicester company cashes in on Tiger Woods victory

Leicester-based events company, Imperial Corporate Events, has handed out £200,000 worth of free events to clients in a competition linked to Tiger Woods’s US Masters victory.

Every year, Imperial Corporate Events select one golfer which it believes will be the winner of the US Masters. If correct, all bookings over £3,000 placed on the opening day are free of charge to all clients, and the cost of the event is covered by Imperial Corporate Events.

Following the result on Sunday, the corporate events company’s clients will be attending a whole range of events free of charge, including Royal Ascot, Wimbledon, Singapore Grand Prix and the Grand National.

Robert Poutch, director of Imperial Corporate Events said: “We’re delighted to be able to offer incentives such as this to our loyal clients. We’re truly grateful to each and every one that took advantage of the competition and we wish them a fantastic time celebrating at their booked events.”

Imperial Corporate Events has seen an increase in turnover of 39% compared with March 2018. After landing 74 new clients in March 2019 alone, its sales are almost £500,000 up compared with their first quarter of 2018.

Poutch added: “After celebrating our largest March on record by 10% and a vibrant end to Q1, we’re looking forward to continuing our growth through 2019 and beyond. It’s an exciting time for the company with new offices, buoyant marketplace and talented staff, the future is looking more exciting than ever before, and we are all ambitious regarding what can be achieved in the coming months.”