Nottingham PR firm wins major food sector brief

Nottingham PR and digital agency Cartwright Communications has secured a major food industry brief, after being appointed by savoury snacks manufacturer Addo Food Group as its UK PR agency.

Cartwright will be supporting with corporate communications and crisis management across the group’s UK sites and will also focus on increasing the brand’s profile – best known for its sausage rolls, pork pies and meat pasties.

The Nottingham-based agency will also support with consumer and trade PR for the two main brands under the Addo group, including Wall’s Pastry, the market leader in branded sausage rolls and scotch eggs, and Pork Farms, also the market leader in branded pork pies.

The account will be led by Cartwright’s director and food and drink specialist, Rachel Cullis Dorsett.

Rachel said: “We are delighted to be working with Addo Food Group and we are really excited to support the team with its ambitious growth plans as it goes from strength to strength.

“Our focus will be on supporting the websites, corporate, consumer and trade PR, as well as delivering creative and inspiring campaigns to drive brand awareness within the target audiences and to keep in line with the brand’s current positioning.”

Michael Holton, brand manager at Addo Food Group, said: “After a competitive pitch process we are absolutely confident that Cartwright Communications, along with the team’s infectious enthusiasm, is the right agency to take Addo to the next level. The team here are really looking forward to developing the relationship with Cartwright and delivering some exciting, and potentially challenging campaigns in the coming months.”