Nottingham PR firm wins high-profile hotel accounts

Nottingham PR agency Cartwright Communications has landed the account for two new Leicester hotels under the Accor brand.

Cartwright will work on a scheme owned by Leicester-based developer Charles Street Buildings Group, which two hotels and a restaurant on the newly-developed Great Central Square site in Leicester.

The Adagio Aparthotel will offer 98 long-stay, fully-serviced apartments while the Novotel will be a luxury full-service hotel with 154 bedrooms and suites, offering high-end meeting rooms and event spaces. The Novotel will also house the new, independently-owned restaurant NineB.

Rachel Cullis Dorsett, director at Cartwright Communications and head of the account, said: “We are really excited about working with Novotel and Adagio Leicester. This is an exciting opportunity for Leicester-based businesses and residents at a really exciting time for the city when tourism is at an all-time high.

“Cartwright has a wealth of experience in Leicester, delivering PR for the Great Central Square development and the Leicester Business Festival, so we are looking forward to taking on yet another high-profile project in the region.”

She added: “It’s important that, while many of our efforts will be focused on the opening, we must also promote the meeting spaces and restaurant as a destination for local residents and Leicester’s important corporate community – to provide the hotels with a mixture of clientele. We want to give the project the recognition it deserves and, by targeting key titles and working with influencers in the region, we plan to raise the company’s regional profile across the UK.”

The opening will create 70-plus jobs.

James Conaghan, general manager at Novotel and Adagio Leicester, said: “We are really looking forward to bringing this development to Leicester and joining the city’s thriving hospitality scene.

“After an amazing pitch, there is no doubt in our minds that Cartwright is capable of delivering a supportive PR strategy to support the Accor brand. The hotel team is excited to start spreading the word and making its presence in Leicester known, and I think we have the perfect team to help us achieve that.”