Tank the perfect fit for global brand

Nottingham PR agency Tank has landed a contract win with a global fitness brand.

Orangetheory Fitness has locations in 48 states and 21 countries, with a total of 1,260 locations worldwide, and has launched two new venues Derby and Altrincham. For both, Tank has been chosen to use a mix of Google Adwords, Facebook advertising, LinkedIn advertising, SEO, email marketing and marketing automation to attract new clients.

Matt Adey, sales and marketing director from Orangetheory Fitness, said: “We were impressed with Tank’s personalised approach. As a team they really listened to our needs and gave us confidence they would be a true partner as we embark on building our brand in the North and Midlands.”

Martin Harris, head of digital at Tank, added: “Over the past 18 months we’ve landed contracts with the Silicon Valley robotics company, Bossanova and the personal charity of one of the most famous TV stars in the world. The calibre of our client base is outstanding, and we are pleased to add Orangetheory to our roster.

“This new partnership is testament to our growing digital division, particularly our strengths with marketing automation and PPC. Digital is at the forefront of what we do – not an add on – and we’re looking forward to working with a groundbreaking fitness company that is proven to deliver results.”