Travel accessory business launches in Derby

A new travel accessory business has officially launched in Derby thanks to a cash injection from Enterprise Loans East Midlands.

Sunrest, established by retail consultant Heather Whelbourn and three co-founders in May 2017, has now entered the market with its first product, a three-in-one beach towel, air pillow and bag.

The manufacturer has been awarded a £16,000 start-up loan from Enterprise Loans East Midlands which will mainly be spent on new stock and marketing activity.

Whelbourn said: “The travel industry has changed rapidly over the past few years as lots of people no longer go away to just lie on a beach all week. We’ve seen a rise in UK travel, short breaks and holidays which balance ‘experiences’ with relaxation – meaning the demand for a product like ours has never been higher.”

Matthew Wright, business advisor at Enterprise Loans, added: “The Sunrest team is passionate about the business and have developed a fantastic and unique product that I have no doubt will be very successful. We’re thrilled to be able to help Heather and the rest of the team with additional capital to support their business and wish them every success in their venture.”

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