People: Cherry Professional; IoD

Martin Burnett (director) Ian Machell and Danielle Asano (managing director)

East Midlands recruitment company, Cherry Professional, has added to its senior leadership team with the appointment of Ian Machell as its new divisional director.

Machell joins Cherry Professional as it reveals ambitious growth plans for the year of 2021/22 The company is planning to recruit a further seven people, taking staff numbers to 33.

Managing director, Danielle Asano, said: “2020/21 was a difficult year, but our relationships, expertise and customers helped get us through those challenging times. The market is definitely picking up again and we have exciting plans for the future. With someone of Ian’s calibre on board we are confident of pushing forwards.

“I have been in the recruitment space for over 20 years and have known of Ian’s reputation throughout that time, we are very excited he has joined us and to see what the next phase has in store.”

Cherry Professional specialises in four divisions: accounting and finance; finance clerical; administration and business professionals; and human resources.

Machell, former managing partner at Brewsters Partners, has joined Cherry Professional as director of accounting and finance across the East Midlands.

He said: “I am delighted to be joining Cherry Professional at such an exciting time in the business’s journey.

“Having operated within the Accountancy & Finance and professional staffing market in the East Midlands for many years, I have always seen Cherry as a highly respected competitor with a reputation for outstanding levels of service and delivery. When the opportunity arose to play a key role in the next phase of the business’ exciting growth plans, I jumped at the opportunity to join the team.”

Sophie Breeden

The Institute of Directors has appointed Sophie Breeden as senior branch manager for the Midlands.

Breeden has been promoted from her previous role as branch manager for the West Midlands and takes on full-time responsibility for serving IoD members across the Midlands Engine region.

The role was previously held by fellow senior branch manager Rose Riley, who will now focus on the IoD’s Northern regions.

Breeden said: “I am excited to build on the relationships that I have already established with members in the Midlands and look forward to welcoming directors back to our portfolio of industry leading events and training courses as restrictions are eased.”

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